10 Reasons to Hire a Team to Develop Your Website Vs. Doing it Yourself

Date: Tuesday, August 16, 2016

Think about all the things you have to do in life. You wouldn't want your pastry chef to re-roof your house, would you? Then why hire your neighbor who claims to know something about WordPress to create the online face of your business? Although we think DIY is a fantastic trend, we're not fans of it when it comes to developing a business website, and here's why.   

It may sound tempting to use an inexpensive website builder or hire your teenage daughter, who is finishing her computer science degree, but so much of building a good website relies on knowledge of ever-changing trends, design and development expertise and a marketing mindset. That's why it's so important to hire people who are truly experts. This is where the old adage, work smarter, not harder, really comes into play. Make a wise investment from day one, and reap the benefits of a well-built site, or be prepared to use a lot of band aids to solve for a site that isn't up to par down the road. We've had so many clients come to us out of desperation because the neighbor/friend/cousin who setup their site is no longer available.  

Here are 10 reasons to leave the website building to the experts:

1. Save Time
Building a website on your own or hiring an amateur to build it for you leads to you spending precious time on things you don't need to be focusing on. Instead, save time to focus on doing what you do best, (running your business), and leave the website building to the pros. This is especially true for users that have Wordpress sites - needing to make sure your site is updated and has all the security flaws removed can become a challenge and nightmare of anyone not technically apt.

2. Save Money
If whoever you hire isn't actually fit to accomplish your vision for your website, then you might need to hire someone else. Every time you hire someone new, or pay a freelancer to fix something, you spend more money. On the other hand, when you invest in the right team, with the right skillset to accomplish the job the first time, you save not only funds, but the hassle!

3. Reap the Benefits of a Google-Friendly Site
With constantly changing algorithms and rules, figuring out how to keep your website visible in Google search is a constant challenge. That is, unless you build a website that is Google-friendly and search engine optimized! Hire a team who is armed with the most current best practices, and you reap the rewards day in and day out of being found in Google search. More importantly, Google's focus remains on content - so having social channels and a website that are consistently updated with fresh content help ensure you're ranking to relevant search terms.

4. Establish a Seamless Brand Identity for Your Business
The downside of hiring different people, or marketing amateurs to work on your website is the risk of having an incongruity in branding across your various marketing materials, from your business signage, to your social media accounts and content, to your business card, and most importantly to your website. Successful branding should bridge each aspect of your business identity together from taglines or slogans to images, graphics, offers and tone in messaging. The best way to achieve this is to have one team build your brand across all channels.

5. Grow Your Email List
Do you have the know-how to entice your site visitors to subscribe so you can grow your email list of individuals to market to? Do your calls to action relate to the material or content on the site and are they clear? What type of confirmations will your end users receive? All of this information is critical to reaching a wider audience. Ultimately, growing your email list should be one of the top goals and purposes of your website, and if it isn't, you're doing it wrong.

6. Work with a Single Team
The greatest benefit to hiring professionals to build your website is the opportunity to work with a single team who understands your business, your vision and who then designs your messaging and image. This creates a brand consistency and trust in the reliability of who you've chosen to work with. Simply stated, when you hire a team to build your website, instead of various freelancers, you get the best results.

7. Gain a User-Friendly Site Your Customers Will Love
Usability is a huge variant in the amount of traffic and customers you will garner from your site. If you choose a design that doesn't cater to your site visitor, making it as easy as possible for them to gain the information they need, your site will not benefit your business. It takes effort to go over web reports and stats to see who's using what portion of your site and on mobile devices. Instead, hire the experts who understand usability and design best practices, and you'll be glad you did.

8. Gain Access to Analytics on Who is Using Your Site and How
Having access to insights on how your visitors are using your website is invaluable, and allows you to course-correct and cater to their needs. When you build your own site, it's tough to get your hands on that data. But even if you are able to get the data, interpreting it can feel overwhelming. Will your web designer know how to apply the data to drive meaningful changes in the direction you need?

9. Benefit From Strong, Consistent Website Content
High-quality content is a deal-maker, while so-so content is a deal breaker. Not only does content matter for usability, but also for search engine ranking. Why waste hours trying to write catchy slogans yourself? Skip the hassle and work with marketing experts instead!

10. Let the Experts Advise You
As a business owner, there are always going to be things you have yet to learn, and questions you'll want answered. Hire a team with experience in the areas you don't have that in and get the guidance you seek!   

Flowerpot Media is the team you've been searching for. We'll build a website that not only feels authentic to you, but that brings your brand to life. We hit the ground running with smart web design, original content and customized marketing strategies to build you a beautiful, professional website in as little as eight weeks. Plus, our website bundled packages not only get you setup online and participating in social networking, but we manage your blog, web content, social media posts and online advertising for a simple monthly fee. Call us today to get started! 

About Abigail Diskin, Content Manager

With a B.A. in Journalism and a strong background in both communications and creative writing, Abby is the lead writer at Flowerpot. Her passion for words comes through wholeheartedly, as she researches and crafts high-quality content for client websites, blogs, and email campaigns across a variety of industries. In her spare time, you can find her getting her hiking boots muddy in the Columbia River Gorge, blues dancing at the Bossanova Ballroom, or taming imaginary dragons with her niece and nephew.

About Arthur Lapies, Co-Founder

With over 15 years of experience in behavioral science and consumer marketing, Arthur has applied his education and skills to technology, sales operations and project management teams in multiple Fortune 100 organizations. His ability to tap into the consumer mindset and translate behavior into meaningful marketing actions for business owners makes him a key asset to Flowerpot clients. As Flowerpot’s Data Scientist, Arthur leads all aspects of technology, development and analytics. A Pacific Northwest native, Arthur now enjoys the company of the Bay Area’s Karl the Fog and arduous SF city hill climbs with his Great Dane.

About Laura Bakken, CEO & Co-Founder

With over 20 years of enterprise-level leadership in the high-tech industry, Laura’s knowledge of business optimization, sales excellence, change management and marketing savvy greatly benefits small and mid-size business owners navigating their path to success. As Flowerpot’s Chief Marketing Strategist, Laura leads all aspects of client consulting, content strategy and business development. Outside of the office, Laura enjoys gardening with her husband and their chocolate lab, menu hopping through Portland’s foodie scene, and traveling to sunny locales with friends to get a break from the rainy days of the Pacific Northwest.

Tags: DIY / Marketing / Website / Development

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